NBA Players Can Now Invest in Cannabis

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The Most Important Facts About the New NBA CBA

We have a deal! Check out the most important changes coming to the business of basketball with the new NBA CBA for 2023.

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The Door is Open for Players to Invest in Cannabis — and NBA and WNBA Teams​

Exactly how these rules will be written remains to be confirmed, but we’re looking at a couple of huge breakthroughs here.

On the cannabis front, not only will the substance be fully, 100% removed from the NBA’s drug-testing program — completing a process that began during the 2019-20 season — but players will be permitted to advocate publicly for cannabis-related brands, either as investors, endorsement partners, or both.

Far more profound for these athletes’ bottom lines, however, is that the league is finally making concrete moves to allow active players to own equity in NBA or WNBA teams. This is as revolutionary and empowering as it is legally tricky, as player movement between teams means rules regarding conflicts of interest will have to be manged extremely deliberately.

But in the biggest of the big picture, this could be a major coup in kick-starting the cultivation of multiple future athlete billionaires.

Restricting freedom and antiquated “war on drugs” nonsense prevents growth and common sense, this should have happened a decade ago but was restricted largely by conservative DC politics.