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Fox announces The Game cancellation cost them

BuckNaked

All-conference
Gold Member
Jul 13, 2001
8,122
2,935
223
$18.5 Million.

They would not, however, confirm that ad rates for the 2nd half of the game had been sold at pennies on the dollar compared to the first half, since they expected much of the nation to turn the game off at the half.
 
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